We luve freedom
We offer convenient and affordable ways to drink great wine on all those occasions that, today, one simply cannot.
At 250ml, our cans are the equivalent of two glasses, the perfect quantity when a full bottle is too much.
By offering a variety of choices, we give everyone the freedom to pick their own wine, at 1/3 of the price of a bottle.
We luve sustainability
We promote wine consumption that impacts less on the environment and reduces our carbon footprint.
Our aluminium cans are infinitely recyclable, lighter, less bulky, and easier to ship than glass bottles.
The small size format also helps minimize the undrunk wine poured down the drain.
We luve authenticity
We collaborate with small producers who follow responsible farming practices.
With passion, our producers focus on local varieties, maintaining the winemaking traditions and expressing the authentic terroir of each unique patch of land they cultivate.
Together, we select wines that can better preserve and express their character in the can.
join the luve community
We want to inspire a community of luvers that care and open up new experiences.
Subscribe and receive special offers and first look at new products and luve events.